Advertising

Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals

The UK agency warned the brand to ensure future visuals are 'prepared responsibly' and reminded it of the 2007 'fashioning a healthy future' recommendations.

Zara store.
 Israeli perspective on artificial intelligence (Illustrative).

How Taboola used Stripe to accelerate growth with international clients

 Popular social media app logos on a phone; illustrative

It’s time to insist on social algorithm transparency - opinion

 A comic illustration.

How an El Al advertisement teaches us to be ourselves, without apologizing - opinion


Israel's top cigarette firm drove haredi smoking addiction with targeted ads

Using loopholes to the laws banning the advertisement of tobacco products, Philip Morris International spent NIS 3 million on targeted smoking and vaping ads in the haredi sector.

 An ultra orthodox Jewish man smokes at the entrance of a store in the Kfar Habad.

Advertisement for dishwashing liquid ‘for men’ stirs up the web

In response to backlash, the company tried to clear the air and said that the new black dishwashing liquid campaign for men was a joke.

Milind Soman at a Pinkathon press meet in Guwahati Assam.

New Israeli startup to keep prying eyes from your phone

Mobile technology startup Unplugged empowers consumers to communicate and browse online while protecting their privacy from unwanted monitoring and analysis.

A Samsung Galaxy Z Flip foldable smartphone .

Tourism Minister or 007? Yoel Razvozov urges to visit Israel in James Bond parody

From Israel with love: The Tourism Ministry aired this commercial to prepare for the "slow season" which comes after the summer and the holidays. 

 Yoel Razvozov as James Bond in new Israeli Tourism Ministry ad.

Craigslist founder is fighting for trustworthy journalism

Craig Newmark will speak on Sept. 12 at the Jerusalem Post Annual Conference.

 Craig Newmark

Snapchat stocks fall 40% after profit warning issued

Snap shares were trading at $13.3, lower than their 2017 IPO price of $17.

A woman stands in front of the logo of Snap Inc. on the floor of the New York Stock Exchange (NYSE) while waiting for Snap Inc. to post their IPO, in New York City, New York, US on March 2, 2017.

Advertising and social media companies behind 70% of decline in number of startups

Technological changes on the global level are assumed to be the cause for such a decline, with the demand for solutions in advertising and social media dropping in turn.

 Yoni Zimmermann, a quantum software engineer at Classiq, a startup whose platform companies can use to build quantum applications on for the quantum computer, works on the software platform, in Tel Aviv, Israel, February 2022.

Galit, Emma Gutman head Ronit Raphael skincare campaign

Galit Gutman has been leading Ronit Raphael's Israeli campaign with her daughter Shira Gutman for 5 years and now she has also been chosen to lead the campaign of the international brand.

 Galit and Emma Gutman in the new Ronit Raphael campaign for her skincare brand, L.RAPHAEL GENEVE

Discount Bank launches a new campaign starring model Rotem Sela

The event was held at the 'Sheva' hall in Tel Aviv for senior employees of Discount Bank.

 Rotem Sela

Michal Herzog salutes diversity at awards ceremony

On Monday, President Isaac Herzog sat and listened as his wife Michal delivered the main address at the awards ceremony for diversity in advertising and marketing campaigns.

Michal Herzog