Marketing

US babycare brand under fire for sexualising children in viral marketing campaign

Products marketed by Frida were advertised with lines such as “fancy a quickie?” and “I get turned on easily.”

(Illustrative) An infant crawling.
.Most e-commerce returns stem from guessing; personalized marketing builds shopper confidence.

Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork

Modern marketing succeeds by earning trust through authentic engagement.

Why major brands are tearing up the traditional PR playbook

Gaming leads the way in creative digital marketing.

How digital changed marketing, and how the gaming world reacted


MEET BOARD’S COUNCIL PHP AGENCY: JOSE GAYTAN


Starting as an Influencer? Here's What You Should Know with Pengwin


Asaf Azulay named Bank Hapoalim CMO

In addition to the bank’s marketing strategy and the “Bit” payment app strategy, Azulay is also in charge of the bank’s LoyaltyPlan and managing its public image, as well as its digital marketing

ASAF AZULAY

Andrea Vetrano on how he has helped leading brands create powerful content online


The journey of a successful entrepreneur, Brandon Mimms


Shai Masot: Hidden Advertising Is Going to Be Outlawed in Israel, Diplomacy Is Not Going to Help


The story of a marketing powerhouse feat Mr. JC Hite


Personal Branding Expert Talks About Dominating Your Industry and Creating Online Influence


Entrepreneur Tom Moyal Sheds Light on the Growing Importance of Digital Marketing

Many entrepreneurs believe that the right customers will find their store without help, but unfortunately, this is not the case.


Why choose a part-time master in marketing and sales

Why choose a part-time Master in marketing and sales