branding

Bgood fashion chain expands: Launching 7 new branches this April, with plans for 5 more in 2024, totaling NIS 15M investment.

Caught up with Anne Zivi and Yaeden Zivi on sloggi's summer 2024 campaign set. Revealing their priciest fashion buys and embarrassing style moments. Exclusive insights from the dynamic duo!

MyJool, the young date brand, introduces dates to the snack aisle, revolutionizing the industry with on-the-go packaging suitable for sports and lifestyle.

A brand with new fragrances, kitchen upgrades, makeup expansion, youth-focused products, enhanced body scrubs, custom dining options, and festive wines.

Decathlon unveils a new brand, bold vision, and upgraded customer experience. Highlights include energy efficiency and innovative design across over 1,700 network stores worldwide.

More than five months of publicity, yet public opinion remains unchanged. The latest storm surrounding Louis Vuitton's new Palestinian flag logo t-shirt sparks strong reactions from followers.

Puma's latest collaboration: A fashionable capsule collection with Cheetos for basketball enthusiasts. Limited edition items in orange and Cheetah print.

Israel Aligns with Global PepsiCo Design Change: Pepsi Max Rebrands as Pepsi Zero; Launches New Language and Appearance After 30 Years of Branding Evolution.

Brands that have made the leap and those that haven't yet: What are the chances that we will see Primark and Starbucks in Israel?

An idea that came to Ori Rise during a post-military trip has become over the years a thriving fashion company with brands that combine values of environmental quality and community support.